Ivan Russo

qui,  October 5, 2018
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Research interests
Topic Description Research area
Business to business marketing Analysis of value creation and perception mechanisms in a business-to-business context, with a particular focus on intermediaries’ perception. Specifically, the study uses the servitization approach in order to understand the development of this trend among manufacturers. Moreover, understanding customer loyalty across a complex, longer and digital supply chain in the B2B context can be of particular help in today’s changing and highly competitive business environment because it allows a way for understanding and anticipating customers’ current and future needs in the era of omnichannel. Marketing - Marketing
Circular economy and the value perception Analysis of consumers’ perception towards a new product type, “bio based”, deriving from recycled plastic under the lens of circular economy. Study of the purchase and switching intention towards such product adopting an experimental design Marketing - Marketing
B2B customer loyalty and supply chain management This research goal is to explore the customer loyalty creation mechanisms in a business context under the lens of both marketing and supply chain management, determining its drivers and the different configurations of them that allow to reach a high degree of loyalty. This study applies the complexity theory to provide the different combinations of antecedents (logistics service quality, agile, market orientation, innovation, managing returns) that are able to obtain a high degree of customer loyalty. Logistics and supply chain management - Logistics and supply chain management
A global study of returns management Returns management refers to the strategic development and managerial implementation of a firm’s returns policy as a marketing tool. The returns policy then has implications for the logistics function within a firm. Logistics is responsible for the physical re-acquisition and movement of the product, and ultimately, disposition decisions relating to any future use or value recovery from the returned product (this is often referred to as reverse logistics). Reverse supply chain (RSC) operations have emerged as a critical component of overall customer service in manufacturing industries and the choice of third party logistics would be critical. Logistics and supply chain management - Logistics and supply chain management
Logistics customer service Globalisation has set up large systems of trading partners that span vast distances. Vertical integration, once commonplace, is now rare. While outsourcing has cost advantages, it also has a downside – lack of control and oversight; globalising the marketplace and the need of logistics service providers to render logistics services on an international scale requires intercultural management competencies. Whereas logistics and SCM have traditionally referred to the physical flow connecting production with customers, more recent research in logistics aims at integrating marketing notions and addressing the role of logistics in deliveringquality and improving customer service and satisfaction. Logistics and supply chain management - Logistics and supply chain management
Logistics and supply chain management within the circular economy practice Although some elements of circularity such as recycling and composting are already present in the linear economy, a CE takes a step beyond the pursuit of waste prevention and reduction to inspire technological, organizational and social innovation across supply chains. The current research concerns how consumers respond to the introduction of products made from regenerated bio-waste. The supply chain management and logistics management field can provide foundational principles upon which to facilitate the transition from traditional linear consumption approaches to circular approaches. Logistics and supply chain management - Logistics and supply chain management
Managing global supply chain sustainability A prolific stream of international business research, for instance, has unearthed the national and corporate cultural as well as country governance complexities with which that corporations must consider. Many experience a great difficulty implementing Sustainable Supply Chain Management (SSCM) even when they do commit resources. Global Industry studies reveal that implementing SSCM in practice remains one of the key struggles faced by organizational decision-makers. The objective of this research is to gain a better understanding of how managers perceive, process, react to, and contend with managing sustainability initiatives with their global suppliers. Marketing - Marketing
The role of the shopper within the supply chain in an omni-channel environment Analysis of the role of the shopper within the supply chain and understanding of the impact of the shoppers’ perception and purchasing behaviour across the online and offline channels impact supply chain strategies. In particular, this area studies how digital technologies enabled choices among different types of supply chain governance. Another objective of the research stream is to analyse all of the factors that influence logistics in a complex system, such as an urban area and last mile. Logistics and supply chain management - Logistics and supply chain management
Omni-channel strategy and retailing Analysis of shoppers’ behaviour across online and offline contest under the lens of both marketing and supply chain management. This research aims at understanding the effect a return policy leniency has on purchase intention, adopting the theoretical framework of signaling theory. This has been realized via an experimental design maniputaling return policy leniency, the channel type and the product type. Data have been analysed through PROCESS software to identify the existence of moderation and mediation effects. Marketing - Marketing

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