Ivan Russo-Faculty of Medicine and Surgery-University of Verona

Dr. Ivan Russo, Full Professor of Business Logistics & Supply Chain Management at the University of Verona, brings a wealth of expertise and scholarly insight to the field. His research ambitiously spans several key areas, including supply chain management, logistics service quality, the evolving domain of closed-loop supply chains, reverse logistics and the circular economy, as well as the dynamic interplay between marketing and logistics. Dr. Russo is driven by a profound belief that these fields are not just academic pursuits but vital avenues for creating value across a wide array of stakeholders, encompassing customers, suppliers, and broader societal interests.

In addition to his extensive research in these areas, he specializes in Qualitative Comparative Analysis (QCA). This sophisticated, complexity-informed methodology enables him to intricately evaluate supply chain complexities. His proficiency also extends to case study research and grounded theory, adding depth and practical relevance to his academic endeavors.

As Co-Editor in Chief of the International Journal of Physical Distribution & Logistics Management, Dr. Russo plays a pivotal role in shaping the discourse in logistics and supply chain management. His commitment extends to academia, serving as Director of the PhD Programme in Accounting and Management, a collaborative initiative between the University of Verona and the University of Udine, and as the Vice-Director of the Department of Management at the University of Verona.

He is the Director of the LOOP Research Center on Circular Economy,

His academic work has been recognized with prestigious awards, including the Outstanding Paper Award for the Literati Awards of Emerald in 2020 and the Best Reviewer Award in 2022 for the Journal of Business Logistics. These accolades reflect his commitment to advancing the field through rigorous scholarship. He is also Senior Editor for Journal of Business Logistics.

Dr. Russo’s prolific contributions to academic literature are evident in his publications in top-tier journals like the Journal of Supply Chain Management (JSCM), Journal of Operations Management (JOM), International Journal of Physical Distribution & Logistics Management (IJPDLM), International Journal of Production Economics (IJPE), Journal of Business Logistics (JBL), International Journal of Logistics Management (IJLM), Industrial Marketing Management (IMM), Journal of Business Research (JBR), Production Planning & Control (PPC), Journal of Business Industrial Marketing (JBIM), and many others. His research has significantly influenced both academic and practical understandings of logistics and supply chain management.

Beyond his research, Dr. Russo is passionately involved in education, imparting his knowledge in International Logistics and Supply Chain Management at various levels, including undergraduate, MSc, MBA, PhD, and executive programs. His involvement in the Council of Supply Chain Management Professionals (CSCMP), particularly contributing to the Academic Strategies Committee (ASC), showcases his dedication to both the academic community and the industry at large

Skills
Topic	Description	Research area
Business to business marketing	Analysis of value creation and perception mechanisms in a business-to-business context, with a particular focus on intermediaries’ perception. Specifically, the study uses the servitization approach in order to understand the development of this trend among manufacturers. Moreover, understanding customer loyalty across a complex, longer and digital supply chain in the B2B context can be of particular help in today’s changing and highly competitive business environment because it allows a way for understanding and anticipating customers’ current and future needs in the era of omnichannel.	Marketing Marketing
Circular economy and the value perception	Analysis of consumers’ perception towards a new product type, “bio based”, deriving from recycled plastic under the lens of circular economy. Study of the purchase and switching intention towards such product adopting an experimental design	Marketing Marketing
B2B customer loyalty and supply chain management	This research goal is to explore the customer loyalty creation mechanisms in a business context under the lens of both marketing and supply chain management, determining its drivers and the different configurations of them that allow to reach a high degree of loyalty. This study applies the complexity theory to provide the different combinations of antecedents (logistics service quality, agile, market orientation, innovation, managing returns) that are able to obtain a high degree of customer loyalty.	Logistics and supply chain management Logistics and supply chain management
A global study of returns management	Returns management refers to the strategic development and managerial implementation of a firm’s returns policy as a marketing tool. The returns policy then has implications for the logistics function within a firm. Logistics is responsible for the physical re-acquisition and movement of the product, and ultimately, disposition decisions relating to any future use or value recovery from the returned product (this is often referred to as reverse logistics). Reverse supply chain (RSC) operations have emerged as a critical component of overall customer service in manufacturing industries and the choice of third party logistics would be critical.	Logistics and supply chain management Logistics and supply chain management
Logistics customer service	Globalisation has set up large systems of trading partners that span vast distances. Vertical integration, once commonplace, is now rare. While outsourcing has cost advantages, it also has a downside – lack of control and oversight; globalising the marketplace and the need of logistics service providers to render logistics services on an international scale requires intercultural management competencies. Whereas logistics and SCM have traditionally referred to the physical flow connecting production with customers, more recent research in logistics aims at integrating marketing notions and addressing the role of logistics in deliveringquality and improving customer service and satisfaction.	Logistics and supply chain management Logistics and supply chain management
Logistics and supply chain management within the circular economy practice	Although some elements of circularity such as recycling and composting are already present in the linear economy, a CE takes a step beyond the pursuit of waste prevention and reduction to inspire technological, organizational and social innovation across supply chains. The current research concerns how consumers respond to the introduction of products made from regenerated bio-waste. The supply chain management and logistics management field can provide foundational principles upon which to facilitate the transition from traditional linear consumption approaches to circular approaches.	Logistics and supply chain management Logistics and supply chain management
Managing global supply chain sustainability	A prolific stream of international business research, for instance, has unearthed the national and corporate cultural as well as country governance complexities with which that corporations must consider. Many experience a great difficulty implementing Sustainable Supply Chain Management (SSCM) even when they do commit resources. Global Industry studies reveal that implementing SSCM in practice remains one of the key struggles faced by organizational decision-makers. The objective of this research is to gain a better understanding of how managers perceive, process, react to, and contend with managing sustainability initiatives with their global suppliers.	Marketing Marketing
The role of the shopper within the supply chain in an omni-channel environment	Analysis of the role of the shopper within the supply chain and understanding of the impact of the shoppers’ perception and purchasing behaviour across the online and offline channels impact supply chain strategies. In particular, this area studies how digital technologies enabled choices among different types of supply chain governance. Another objective of the research stream is to analyse all of the factors that influence logistics in a complex system, such as an urban area and last mile.	Logistics and supply chain management Logistics and supply chain management
Omni-channel strategy and retailing	Analysis of shoppers’ behaviour across online and offline contest under the lens of both marketing and supply chain management. This research aims at understanding the effect a return policy leniency has on purchase intention, adopting the theoretical framework of signaling theory. This has been realized via an experimental design maniputaling return policy leniency, the channel type and the product type. Data have been analysed through PROCESS software to identify the existence of moderation and mediation effects.	Marketing Marketing

Skills

Topic

Description

Research area

Business to business marketing

Analysis of value creation and perception mechanisms in a business-to-business context, with a particular focus on intermediaries’ perception. Specifically, the study uses the servitization approach in order to understand the development of this trend among manufacturers. Moreover, understanding customer loyalty across a complex, longer and digital supply chain in the B2B context can be of particular help in today’s changing and highly competitive business environment because it allows a way for understanding and anticipating customers’ current and future needs in the era of omnichannel.

Marketing
Marketing

Circular economy and the value perception

Analysis of consumers’ perception towards a new product type, “bio based”, deriving from recycled plastic under the lens of circular economy. Study of the purchase and switching intention towards such product adopting an experimental design

Marketing
Marketing

B2B customer loyalty and supply chain management

This research goal is to explore the customer loyalty creation mechanisms in a business context under the lens of both marketing and supply chain management, determining its drivers and the different configurations of them that allow to reach a high degree of loyalty. This study applies the complexity theory to provide the different combinations of antecedents (logistics service quality, agile, market orientation, innovation, managing returns) that are able to obtain a high degree of customer loyalty.